ABSTRACT:

Really? Another book of entrepreneurship?. Sorry to disappoint you, because this is not the case. For that, you have thousands of great books around the topic, and i read the top-100 this last 15 years. Unfortunately, i coudn´t find the one that actually adapt and fusion all this content into a simple playbook for my needs. So i create it from practicing and receiving feedback from the real world, instead of watching youtube, reading newsletters and talking courses. The first thing to build something indispensable, is just start (perfect idea, not required). The second thing, is discipline. This two abilities can be learn just like any homework from school. The secret-sauce here, sort of speak, are simple instructions, exceptional commitment and a clear purpose. This are the dynamics that the book tackles. Disciplined Dynamics shows a rigorous but simple playbook to build something indispensable that your future customers really want, need and referral. Because of the great uncertainty that surrounds this activity, new ideas have no perfect book, perfect time or perfect course that prepare you to act. So as i mention earlier, just start because there is always some “but” that will derail you to achieve your goals and this also can be identified when you work on the riskiest parts of your business model.

TABLE OF CONTENTS

i) FOREWORD

ii) PREFACE

iii) MANTRA